Before we dive into today's #WordsOfWisdomWednesday, can we take a moment to reflect on the fact that January is nearly over?! 2019 has been off to a busy start, & although I'm a wee bit tired, I'm confident that 2019 will continue to be successful for us all! Let's get to the point of today's post...
Elements of Every Logo
Logos are a symbolic representation of your brand & business; they are designed to be easily identifiable + recognized. If you make a quick list of top well-known companies, can you identify what they all have in common? They are all extremely simple & have a minimalist-style design! Take a look at the graphic below to get a better idea of what a simplistic logo entails.
Outsource or In-House?
Thanks to improving technology & programs, a lot of brands are creating their own logo themselves instead of hiring a logo designer. There's absolutely nothing wrong with being resourceful & utilizing what's available to you, but here's my main problem with homemade logos: they have too much going on.
Lately, I've been seeing a lot of "logos" that are actually pictures. Why is this a problem? By definition, a logo is a symbol (NOT a picture!) that represents a company/brand. Your logo does not need to include every element of your business, nor does it need to include four different fonts & ten different colors.
To be blunt, if you're not a graphic designer, you shouldn't create your logo in-house. Instead, you should hire a graphic designer & work with them to bring your vision to life. They'll be able to provide you with a different prospective that you might not have considered.
After all, your logo is a representation of your brand & business, so it requires careful & professional consideration. If you're looking for a graphic designer but don't know where to start, check out my friend + client, Renae. She's a professional graphic designer + photographer with over 10 years of experience, & although she did not create my logo, she's my go-to referral for all things graphic-related.
The moment you all have been waiting for... the FREE download! Click here to get your Logo Designer Checklist. Use this checklist to guide you through the vetting process when you’re searching for your logo designer. Ideally, your graphic designer should say “yes” to every question on here, except the ones marked with an asterisk (*).
Also, don't forget to review your export/print settings. You'll find infographics + a free download (hint: it's at the very bottom; no sign-up or email required!), which will guide you through the proper export/print settings for each social media platform.
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